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Brad Lightcap, was asked in May if YouTube videos were used to train Sora, he, too, declined to answer, replying instead that “an entirely different social contract” was needed with all the people whose intellectual property can be accessed using the internet. “We’re looking at this problem, it’s really hard,” he concluded.

It is a problem, but it is not hard: either the AI boom has been sustained by companies helping themselves to the property of millions of other people, or it hasn’t. The social contract, as defined since the mid-17th century by Thomas Hobbes and John Locke, has always been pretty clear that one of the fundamental reasons to have laws and a government is to create a state in which people can’t just help themselves to other people’s things without expecting consequences.