Marvel Cinematic Universe

Makes sense to me. Have a handful of connected stories that matter and you can try and get people invested in rather than spunking $200m on a Moon Knight or Eternals and never mentioning them again.

Yep.

(despite really enjoying the multiversal spidermans and doc strange) 

Though I guess the reason comics have so much multiverse shit is because they need to justify continually introducing new versions of characters, even after they've killed them off. 

For recasting it makes sense but at the same time they’ve spent so long hinting at it that it’s just irritating. Some one off big event causing it would have been a lot less annoying and given them a chance to move on.

Really I just want more stuff that’s like Iron Man and Captain America. I’ve never been a fan of the arm waving magic sparkles.

Or just do what Bond does and recast anyway. Good film is a good film.

For the same reason they always do. The individual pieces are eventually smashed together like play-do to create a new whole which allows you to pick and choose any part to keep or chuck.

'Oh no! The multiverse is collapsing!'

*smash cut*

'All of our main characters are now 20 years younger and alive!'

But this hasn’t happened. Every time they’ve done multiverse stuff it’s always been stressed that it bad.

When it happens I'll concede, but the typical comic book rules don't apply to the films.
Comics have multiple lines, stretched decades over monthly writers, with different creative teams.

The movies simply don't work the same way. They can't just recast Iron Man and expect it to be popular again because it's the actor that was liked in the role. The death's are far more permanent because they need to be with real people behind the masks. Animated movies and Comicbooks can be far more lenient and pull all sorts of crap to undo it all. We're pretty conditioned to it there and shrug it off but it would be met with a lot more criticism on screen.

I suspect at some point we'll some recasting, a different world in ruins and a hero step through to attempt to be a hero again, but they won't just recast willy-nilly. They've attempted to set-up a Young Avengers to avoid that problem, and so far everyone that's died is still dead, with no indication that they're coming back. It's just the pessimistic view of people like us that seem to think it's going to happen every time someone exits.

Geefe

Personally I like your suggestion, but the early films, maybe most films, post Endgame have even fairly unconnected and there's been a lot of people bemoaning the fact that there wasn't a clear infinity stone thread tying things together.

It's almost like the infinity stone phases created an expectation that everything would crossover, and a fair portion of the audience wouldn't be happy if it didn't.

Just turn everything into low budget horror, the most consistently profitable genre there is.

A Hulk slasher film. Dr Strange cosmic horror. A mashup between Iron Man and Tetsuo: The Iron Man.

Yeah, I almost wasn't joking. The key financial appeal of horror movies is that they don't cost much to make, they don't need to have big stars, they are popular, and they make shitloads of money as a result.

Even if it's not horror, maybe Marvel movies would benefit from being made with less than a hundred million dollars. Just throw a bunch of weird shit at the wall, if even one of them sticks you'll have made the money back on all the other ones.

I don't know shit about marketing or anything, but to me the problem with Marvel now it's that it's just not cool anymore. Leaning deep into the weird, fucked up shit would make it cool, at least to me. Call it Marvel: Black Label or something. Hire Barry Keoghan to whip out his dick again.

Funnily enough the one film they're releasing this year is the first one in ages that I actually want to see, and if it's good I can see myself being a bit more hyped for whatever comes out next year. Less is more sometimes.

I was confused by the "one film this year" bit as I'd forgotten that were now in 2024.

Not for them its not. They have to prop up a streaming service that is already hemorrhaging subscribers. Its going to be a smart person who manages to find the balance between the cadence of the content drops and them not being shit because 'quantity not quality' has very much not worked for them.